One of the long held facts of World of Warcraft is that you were required to choose one path and stick to it. Alliance or Horde. This build loyalty and dedication and came into play in the perpetual battle between the too. A transitional service from Blizzard will allow players to switch sides by converting to an equivalent character on the opposite faction withing the same realm. This is in response to a long requested feature of WoW players. If you think about it the service makes sense.

Would You Change Your WoW Faction?

It appeals to any World of Warcraft players who may be getting a little bit tired of the same type of gameplay and really want to switch things up. And of course it could add in a short little boost of income for Blizzard Entertainment as well. Pricing has not yet been set but it is likely.