Secret Builders is a virtual world focused on education of children. The California based company opened the service in December 2008 (founded in 2007) and has grown to 400,000 unique visitors a month. Secret Builders announced today that it has raised $2.3 million dollars in funding. (totoal of $4 million raised)
Secret Builders recently added on a white-label license for brands to provide their own virtual word for kids. More than 800 schools across 190 countries are currently participating.
The Secret Builders is a free-to-play massively multiplayer online role playing game that allows for micro transactions and the purchase of virtual items. The game is targeted for the 8-12 age group with some kids as young as 5 participating. The game is flash and browser based and includes minigames and 2-D characters.
Check out the below gameplay video. It is about 7 minutes long.
Mar 27, 2010 at 17:50:46
“SecretBuilders is all about exposing children to literary and cultural characters through game play: children can go on quests with Galileo, chat with Jane Austen, or visit Shakespeare’s home”, said Umair Khan, CEO of SecretBuilders. “Our partnership with LTL PRINTS is an incredible boost to our efforts of bringing role models from the Arts and Humanities into the lives of all children.”